Smart Pantry simplifies grocery budgeting, shopping lists,
and healthy meal planning, catering to the unique tastes
and lifestyles of busy singles, couples, and families.
MY ROLE
UX Research, UX Design, UI Design
SUMMARY
I researched on a common problem everyone faces with grocery shopping. I solely completed the project from problem statement, research, ideation, wireframe and hi-fi prototype.
PROBLEM STATEMENT
A person who feels dejected about grocery shopping but faces time poverty to research bargains and plan meals to keep grocery costs down.
PROJECT GOALS
To find simple and time-effective solutions on reducing grocery costs with the focus on:
1. Budgeting
2. Purchasing decisions (price comparison, buying sales)
3. Menu planning
RESEARCH METHODS
THE DISCOVERY
From desktop research and interviews, I have concluded the following findings.
1. Grocery Shopping & Budget
- Majority shoppers don't know their budget
- There's grocery budget calculator or grocery shopping apps that are helpful, and even though there are, they are not Australian based.
2. Price Comparison
- Some shoppers compare prices regularly (ie. catalogues and online) to find cheap deals.
3. Shopping List helps prevent impulse shopping and keep costs low.4. Menu planning is useful in saving money by avoiding buying too much that gets wasted and also good for eating healthy.
5. Shop in-store/online
Majority shoppers prefer to purchase in-store due to inconvenience of wrong order and waiting for delivery.
HOW MIGHT WE'S
I synthesised my findings into how might we's.
1. How might we provide a simple, time-effective way in finding special deals in supermarkets?
2. How might we assist users in avoiding impulse purchase?
3. How might we provide meal planning solutions to our users?
4. How might we assist users in reducing food waste?
5. How might we assist users in being organised with their grocery shopping?
PERSONA & STORYBOARD
I developed 3 different personas based on insights gathered. I created a storyboard for each persona, emphasising their behaviours, goals, gains and pain points.
IDEATION
Persona and storyboard played an important role in ideating features for the app.
1. Searching weekly deals curates weekly specials based on shoppers' preferences.
2. Shopping list allows shoppers to set budget, calculate the lowest total grocery costs based on shoppers' preferred shops.
3. Meal planning assists in finding recipes and planning meals.
INFORMATION ARCHITECTURE
PROTOTYPE
Wireframes designed in Balsamiq and conducted usability testing with paper prototypes.
USABILITY TESTING
There were 12 participants for iterative usability testing. Changes and refine to the user-interface design based on their feedback in order to reduce the number of usability issues. View pro
After iterative usability testing, I created hi-fi prototype in Sketch, then import it into Adobe XD to integrate interactions.
STYLE GUIDE
FUTURE STATE FEATURES
1. There is request for create and save own recipes feature for those who like to plan meals.
2. Online shopping would be integrated in the shopping list feature, shopping list will be directed to the selected supermarket and shoppers can easily check out on the website.
LEARNING
Always seek feedback early and on every stage of the project. During usability testing with paper prototypes, it was helpful to have others question my ideas and challenge my design thinking. The design might have made sense to me but they have given me a lot more insights and better ways of finding solutions.